Personalization at Amtrak
Leading 50+ cross-functional leaders to create Amtrak's North Star Vision for personalized experiences.
Timeline & Context
Timeline & Context
01.2024 - 09.2024
Project completed during internship with Amtrak Innovation.
01.2024 - 09.2024
Project completed during internship with Amtrak Innovation.
TEAM
TEAM
User Experience Research Intern (Me), Principal User Experience Researcher, Principal Service Designer, Project Manager, Executive Leadership, Strategic Foresight, Commercial, Digital Technology
User Experience Research Intern (Me), Principal User Experience Researcher, Principal Service Designer, Project Manager, Executive Leadership, Strategic Foresight, Commercial, Digital Technology
MY ROLE
MY ROLE
User Research
Service Blueprinting
Design Workshop Facilitation
Signal/Trend Analysis
User Research
Service Blueprinting
Design Workshop Facilitation
Signal & Trend Analysis
User Research
Service Blueprinting
Design Workshop Facilitation
Signal/Trend Analysis
TOOLS
TOOLS
Figma
TheyDo
Jira
Microsoft Lists
Figma
TheyDo
Jira
Microsoft Lists
