Qasim | UX Research & Design

QASIM MALIK

This portfolio is currently being refreshed — visual inconsistencies may be present.

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This portfolio is currently being refreshed. You may notice some visual inconsistencies in the meantime.

Previous UX Research Intern @ LinkedIn, Amtrak Innovation.

I connect data with design to find solutions to product and business challenges that drive meaningful innovation.

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SELECTED CASE STUDIES

2025 - Coming Soon

LinkedIn —

Mobile Ads Experience

LinkedIn — Mobile Ads Experience

Joined the Product and Services Marketplaces team as a UX Research Intern, where I helped guide design of a net-new mobile advertising experience.

I led formative research including in-depth interviews and concept testing of three divergent design directions across three rounds of iteration to land on a refined design and prioritized set of opportunities, in collaboration with product and design.

Role

UX Research Intern

Contributions

Timeline

2023

Amtrak Innovation — Historic Stations of the Future

Leadership posed the question: how might we sustainably modernize Amtrak's historic stations while preserving their cultural legacy?

I joined the Innovation team as a UX Research Intern and conducted in-depth ethnographic research to uncover the most impactful opportunities for improvement.

2024

Amtrak Innovation — Historic Stations of the Future

Leadership posed the question: how might we sustainably modernize Amtrak's historic stations while preserving their cultural legacy?

I joined the Innovation team as a UX Research Intern and conducted in-depth ethnographic research to uncover the most impactful opportunities for improvement.

2023

Amtrak Innovation —

Historic Stations of the Future

Leadership posed the question: how might we sustainably modernize Amtrak's historic stations while preserving their cultural legacy?

I joined the Innovation team as a UX Research Intern and conducted in-depth ethnographic research to uncover the most impactful opportunities for modernization.

Role

UX Research Intern

Contributions

Timeline

2024

Civian —

Enhancing Capital Investment Decisions

Civian needed to ensure their platform helped users draw clear, strategic connections between community data and capital investment outcomes for confident decision-making.

We partnered with the team to lead user testing, uncovering usability issues and recommending refinements to the product experience ahead of launch.

Role

UX Research & Design

Contributions

Timeline

2024

Amtrak Innovation —

Defining A North Star Vision for Personalization

Amtrak wanted to deliver a more tailored experience for customers, but the current approach was largely generic, with personalization efforts fragmented across different teams.

As a UX Research Intern on the Innovation team, I led discovery research with 50+ stakeholders to guide the direction of our initiative to develop a North Star Vision for personalization strategy.

Role

UX Research Intern

Contributions

Timeline

2024

IMDb —

A Reimagined Social Experience

IMDb provides an extensive database of movie and TV show information but lacks the rich, interactive experiences that entertainment followers seek.

I leveraged user research and iterative design to imagine a more socially-connected, community-driven experience.

Role

UX Research & Design

Contributions

Timeline

2024

Amtrak Innovation — Developing a North Star Vision for Personalization

Amtrak’s customer experience was largely one-size-fits-all, with scattered personalization efforts across teams.

As a UX Research Intern on the Innovation team, I led discovery research with 50+ stakeholders to guide the direction of our initiative to develop a North Star Vision for personalization strategy.