Qasim Malik is a UX Researcher connecting data with design to solve product and business challenges.

In other words, I like to ask a lot of questions. Currently a UX Research Intern @ LinkedIn, previously Amtrak Innovation. Studying M.S. Information Experience Design @ Pratt Institute.

MY WORK

MY WORK

MY WORK

01

Coming soon…

CONCEPT TESTING ● USER INTERVIEWS ● MOBILE

Mobile Ads Experience @LinkedIn

01

Coming soon…

CONCEPT TESTING ● USER INTERVIEWS ● MOBILE

Mobile Ads Experience @LinkedIn

01

Coming soon…

CONCEPT TESTING ● USER INTERVIEWS ● MOBILE

Mobile Ads Experience @LinkedIn

02

How might we sustainably modernize Amtrak's historic stations while preserving their cultural legacy? I conducted in-depth ethnographic research to uncover the most impactful opportunities for innovation.

ETHNOGRAPHIC RESEARCH ● SERVICE DESIGN ● SUSTAINABILITY

Historic Stations of the Future @Amtrak

02

How might we sustainably modernize Amtrak's historic stations while preserving their cultural legacy? I conducted in-depth ethnographic research to uncover the most impactful opportunities for innovation.

ETHNOGRAPHIC RESEARCH ● SERVICE DESIGN ● SUSTAINABILITY

Historic Stations of the Future @Amtrak

02

How might we sustainably modernize Amtrak's historic stations while preserving their cultural legacy? I conducted in-depth ethnographic research to uncover the most impactful opportunities for innovation.

ETHNOGRAPHIC RESEARCH ● SERVICE DESIGN ● SUSTAINABILITY

Historic Stations of the Future @Amtrak

03

Civian needed to ensure their beta platform helped users draw clear, strategic connections between community data and investment outcomes. I led user testing to uncover gaps in data comprehension and guide refinements to the product experience.

USABILITY TESTING ● UX DESIGN ● WEBSITE

Enhancing Investment Decisions @Civian

03

Civian needed to ensure their beta platform helped users draw clear, strategic connections between community data and investment outcomes. I led user testing to uncover gaps in data comprehension and guide refinements to the product experience.

USABILITY TESTING ● UX DESIGN ● WEBSITE

Enhancing Investment Decisions @Civian

03

Civian needed to ensure their beta platform helped users draw clear, strategic connections between community data and investment outcomes. I led user testing to uncover gaps in data comprehension and guide refinements to the product experience.

USABILITY TESTING ● UX DESIGN ● WEBSITE

Enhancing Investment Decisions @Civian

04

In cities, many feel isolated—not because there aren’t places to go, but because they don’t know which spaces feel right for them. I designed and tested a platform to help users discover more intentional social experiences and make their new city, home.

0-1 PRODUCT ● GENERATIVE RESEARCH ● DESIGN ITERATION

ThirdPlace: Designing Belonging in Cities

04

In cities, many feel isolated—not because there aren’t places to go, but because they don’t know which spaces feel right for them. I designed and tested a platform to help users discover more intentional social experiences and make their new city, home.

0-1 PRODUCT ● GENERATIVE RESEARCH ● DESIGN ITERATION

ThirdPlace: Designing Belonging in Cities

04

In cities, many feel isolated—not because there aren’t places to go, but because they don’t know which spaces feel right for them. I designed and tested a platform to help users discover more intentional social experiences and make their new city, home.

0-1 PRODUCT ● GENERATIVE RESEARCH ● DESIGN ITERATION

ThirdPlace: Designing Belonging in Cities

05

Amtrak’s customer experience was largely one-size-fits-all, with scattered personalization efforts across teams. I led discovery research with 50+ stakeholders to develop a cohesive North Star Vision for future personalization strategy.

BUSINESS STRATEGY ● SERVICE BLUEPRINTING ● DESIGN THINKING WORKSHOPS

Personalization @Amtrak

05

Amtrak’s customer experience was largely one-size-fits-all, with scattered personalization efforts across teams. I led discovery research with 50+ stakeholders to develop a cohesive North Star Vision for future personalization strategy.

BUSINESS STRATEGY ● SERVICE BLUEPRINTING ● DESIGN THINKING WORKSHOPS

Personalization @Amtrak

06

IMDb provides an extensive database of movie and TV show information but lacks the rich, interactive experiences that entertainment followers seek. I leveraged user research and iterative design to imagine a more socially-connected, community-driven experience.

USER INTERVIEWS ● INFORMATION ARCHITECTURE ● DESKTOP & MOBILE

Reimagining IMDb's Social Experience

06

IMDb provides an extensive database of movie and TV show information but lacks the rich, interactive experiences that entertainment followers seek. I leveraged user research and iterative design to imagine a more socially-connected, community-driven experience.

USER INTERVIEWS ● INFORMATION ARCHITECTURE ● DESKTOP & MOBILE

Reimagining IMDb's Social Experience

This portfolio is currently being refreshed. You may notice some visual inconsistencies in the meantime.

This portfolio is currently being refreshed. You may notice some visual inconsistencies in the meantime.

This portfolio is currently being refreshed. You may notice some visual inconsistencies in the meantime.

This portfolio is currently being refreshed. You may notice some visual inconsistencies in the meantime.